The death of print has been greatly exaggerated. In fact, print is very much alive and facing a resurgence. The future of print remains bright as long as people need to communicate.
What can you use print for? Well, direct mail has, to speak in digital terms, a great open rate and only email beats it for a response rate. What about trade shows? You can’t have a booth without graphics. And if you have brick-and-mortar locations, potential buyers like to have something to take home to mull over, especially if they’re making a big purchase.
Print not only augments your digital messaging, it reinforces your brand longer than any social media post – the shelf life of a Twitter post is only 15 minutes. Print has a shelf life of two weeks. This means that print done right lets your company tell your story to current and potential customers without the distractions of hundreds of other tweets, ads, and headlines.
At Normal Bear, we have print-savvy designers who know their stuff. Whether it’s a direct mail piece, a brochure, a poster for your office or an entire tradeshow display, our design is compelling, engaging and on-brand.
Talk to us about how we can make print work for your brand.
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