Demand generation, as you know, is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Blah, blah, blah. Most agencies use the standard marketing funnel.
In our search for non-normalcy, we expanded the marketing funnel. It’s like turning the volume up to 11, but with your marketing. Ours includes:
- Awareness – They find out who you are.
- Interest – You’ve got them interested! Yay for you!
- Consideration – Thinkers gotta think.
- Research – They can’t look at just one.
- Intent – It’s important to give them the information they need.
- Evaluation – They’re thinking about it. (Tip: This is where testimonial content is huge).
- Purpose – You’ve got them on the hook!
Many normal agencies throw up a landing page and call it a day. But we mean it when we say we redefine normal. We set the standards and start the trends.
We have more tools (and experts) than Smokey Bear has shovels. And we use them (and our expanded funnel) to craft a winning demand generation strategy that applies programmatic, Connected Television (CTV), and other mediums with very precise targeting to reach your potential customers.
And you know what that means, right? Increased ROI.
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