Pay Per Click (PPC) advertising
Is fast, flexible, and results in highly targeted traffic to your website. .
PPC advertising is a great way to make a positive first impression and can work well in situations that result in direct response or selling a product or service online.
At Normal Bear Media, we create custom ads based on our own extensive keyword research. And when we do a PPC ad, it’s with custom copy and graphics that tell your brand’s unique story, and attract the right prospects to your business.
TYPES OF PPC ADVERTISING
Shopping & PLA Management
Social Media Advertising
Remarketing & Retargeting
New Lead Forms
We take a methodical and calculated approach when creating, launching, and monitoring your company’s online ads.
- Keyword research
- Industry research
- Competitor research
Campaign, Ad Group, and Ad Setup
- Create Ad copy for relevant search ads
- Design effective remarketing ads
- Optimize bid strategy
Review Ad Performance
- Check KPI’s (impressions, clicks, CPC, etc.)
- Edit Ad copy
- Review Quality Score and conversions
Account and Web Page Optimization
- Update negative keywords
- Add or remove search terms
- Optimize landing page to improve Quality Score
Frequently Review and Make Updates
- Test new keywords
- Calculate CPA and ROI
- Implement A/B Testing strategies
Reporting (Normal Bear Basecamp)
- Detailed view of what matters
- Easy to understand reporting
- Automated report generation/delivery
Benefits of PPC Advertising
Speak with a PPC Expert
No boilerplate. No templates.
Just a customized expression of your brand that brings in sales.