Pay Per Click (PPC) advertising

Is fast, flexible, and results in highly targeted traffic to your website. .

PPC advertising is a great way to make a positive first impression and can work well in situations that result in direct response or selling a product or service online.

At Normal Bear Media, we create custom ads based on our own extensive keyword research. And when we do a PPC ad, it’s with custom copy and graphics that tell your brand’s unique story, and attract the right prospects to your business.

TYPES OF PPC ADVERTISING

Shopping & PLA Management

Display Advertising

Social Media Advertising

Mobile Advertising

Video Advertising

Remarketing & Retargeting

Smart Ads

New Lead Forms

Programmatic

PPC STATISTICS

PPC Process

We take a methodical and calculated approach when creating, launching, and monitoring your company’s online ads.

1

Research

  1. Keyword research
  2. Industry research
  3. Competitor research
2

Campaign, Ad Group, and Ad Setup

  1. Create Ad copy for relevant search ads
  2. Design effective remarketing ads
  3. Optimize bid strategy
3

Review Ad Performance

  1. Check KPI’s (impressions, clicks, CPC, etc.)
  2. Edit Ad copy
  3. Review Quality Score and conversions
4

Account and Web Page Optimization

  1. Update negative keywords
  2. Add or remove search terms
  3. Optimize landing page to improve Quality Score
5

Frequently Review and Make Updates

  1. Test new keywords
  2. Calculate CPA and ROI
  3. Implement A/B Testing strategies
6

Reporting (Normal Bear Basecamp)

  1. Detailed view of what matters
  2. Easy to understand reporting
  3. Automated report generation/delivery

Benefits of PPC Advertising

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Quickly track and measure results
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Target specific audiences
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Only pay for ad clicks
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Show up above your competition

Speak with a PPC Expert

Let Normal Bear work its magic on your PPC ads.
No boilerplate. No templates.
Just a customized expression of your brand that brings in sales.

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