About Us

More Than Normal

Our Vision

At Normal Bear Media, our vision is to hone in on what really matters to our clients—to simplify and disrupt the marketing landscape and enable them to reach their full potential.

How? We enrich every brand we touch. And while our name might be Normal, we turn that word on its head, using what others consider “normal” marketing as nothing more than a stepping stone to what’s next. 

We strengthen and enhance every brand we work with.

Normal Employees

Meet Our Team

Scott Johnson

CEO - Founder

Scott is the founder and visionary for Normal Bear. Scott has a wealth of experience in all aspects of marketing and works very closely with the team as a hands-on owner, ensuring client success for every customer big or small! Fun Fact: Scott's favorite pie is mountain berry apple, from Julian Pie Company.

Alex Weber

Creative Manager

Alex is Normal Bear’s Creative Manager, leading the team’s creativity, and searching the universe for the perfect font. If you have a problem that requires a creative solution Alex is the one to get it done. Fun Fact: Alex has visited 11 countries dressed as Where’s Waldo.

Brian Gelhaus

Web Development Manager

Brian has over a decade of web developer experience from multiple different agencies. He now manages all of our developers to ensure they exceed all of our client's expectations. Fun Fact: Brian closes the rings on his Apple watch every day.

Max Trotter 

Marketing Manager / Team Lead

Max Trotter is Normal Bear's Marketing Team Lead, helping the team drive innovation and results for our clients. He is an award-winning digital marketer, with a passion for helping businesses succeed. Outside of work, you'll find Max reading comic books, playing video games or going on long walks with his dog.

Austin Redd

Senior Web Developer

Austin Redd is a highly experienced front-end web developer with over 10 years of expertise in WordPress. Having worked at various agencies as both a designer and a developer, Austin brings a wealth of knowledge and creativity to any project. He is deeply passionate about crafting beautiful websites that create enjoyable and accessible online experiences for everyone.

Kyle Young

Web Developer

Kyle started his journey at Normal Bear as an intern and quickly worked his way up the ladder to a full-stack Web Developer! Javascript is his 2nd language as he sits behind his 5 monitors getting a tan. Fun Fact: Kyle loves going on deer and elk hunts!

Sarah Fajardo

Social Media Specialist

As Social Media Specialist, Sarah has one of the coolest positions at Normal Bear! She creates crafty social media captions, engaging posts, and informative videos for our clients and ourselves. With her quiet optimism and eagerness to learn, Sarah is an integral part of the team! Fun Fact: She climbed Mt. St. Helens!

Jordan Beach

Graphic Designer

Jordan is an enthusiastic and experienced graphic designer, passionate about creating visually engaging motion graphics and design. With a strong eye for detail and an aptitude for leveraging technology to combine elements of design, he is dedicated to using his creative abilities to create compelling and unique designs that evoke emotion and engage the viewer. Jordan is always looking for new and innovative ways to push the boundaries and create dynamic visuals for a wide range of audiences.

Sophie McCrillis

Client Success Manager

Meet our Client Success Manager, Sophie. A seasoned professional with over six years of digital marketing experience and a track record of successfully managing multiple projects, she brings a strategic mindset and a passion for driving success to every project she takes on. When she's not busy helping her clients achieve their goals, she enjoys spending quality time with her friends and family playing recreational sports or a good board game. Fun Fact: Before her career in marketing, she was a lifeguard and swim coach for over a decade.

Adam Lawrence

Paid Search Specialist

Adam is the Paid Search Specialist at Normal Bear Media. With nearly 5 years of experience in marketing and digital communication and almost two decades of customer relationship experience, Adam has a keen understanding of connecting with and engaging audiences. Adam is incredibly passionate about his work, always striving to improve his skills and knowledge in the field. In his free time, you can find him cooking or baking in the kitchen, gaming, and catching up on the latest movies.

Madeline Minkema

Graphic Designer

Madeline is a motivated graphic designer who is always seeking the most creative and functional visual solutions. Her keen eye and attention to detail are evident in her wide range of experiences that range from web design, to branding, to illustration, to much more. Fun fact: She hiked to the base camp of Mt. Rainier when she was 12.

Available Positions

Join Our Team

Our mission is to
redefine normal marketing.

Creating a new standard, allowing us to provide our clients with the best products & services with unprecedented integrity.

Our Values

Client Success:

Putting The Client First, Even In Our Core Values. Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!


Trusting Each Other, Challenging The Status Quo. We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that.

Redefining Normal:

At Normal Bear, we believe that what is normal today always has the potential to be irrelevant tomorrow. Instead of directing our clients to what everyone else does, we attempt to create a new normal, and create success metrics that make sense to each individual business.

It Can Always Be Better:

We believe that it is never good enough. The world, technology, marketing and available tools change daily, and therefor we are always looking for a better way to do business, both internally as well as for and with our clients. Staying on the leading edge and accepting that we must continually improve!

Our Clients

"We have worked with a lot of digital agencies in the past. They want to get everything “set up” and put the client on auto-pilot. [...] From building a new website to print, lead automation, streamlining technology platforms, pay-per-click, and social media, they are truly game changers to your marketing and sales apparatus. [...]"

- Ronak from Galaxy Home Recreation

"If you are looking for a way to grow your business, look no further and partner with Normal Bear Media! [...] The knowledge that Normal Bear brings to the table is amazing. They continue to impress me with their responsiveness, attention to detail, knowledge, fast turnaround, quality of work, and new ideas to help us grow our business to new levels. [...]"

- Jamie from Great Bay Spas & Sauna

"We highly recommend Scott and the team at Normal Bear Media. They helped us with a company re-brand, logo, and website design. They really listened to us and took the time to understand and personalize the design to make it meaningful. [...] The team at Normal Bear was very well organized, kept us on track, and worked with us to meet our deadlines. [...]"

- Humaira from Global Advisors Group

"Normal Bear is amazing! Their team is very responsive, involved, creative, and helpful! They are a breath of fresh air in this market, and their relationships with vendors make it very easy for dealers to stay up to date. Thank you guys, for all you do! (Their merch is really cool, too!!)"

- Amanda from Champagne Spas

"Great company to work with for many of our marketing services. Very responsive to requests, quick turnaround on projects, easy to talk to about ideas for our marketing plan. Scott & Rob have been great to work with and have made it much easier to develop a cohesive, comprehensive marketing plan for our company."

- Chad from WCI Pools

"Scott and his team are so helpful and professional! They have consistently improved our website, marketing, and do an amazing job managing our Adwords!"

- John from Aqua Quip

Our Partners