Pool & Spa Dealers

Your Full Service Marketing Agency

We work with top brands in the industry to better support the dealers we work with.

Websites

Modern Web Design that Increases Sales

Whether you are looking for a quick and easy landing page, updates to your current website or a full re-design, we have you covered! We specialize in creating unique user experiences that are built to convert users into quality leads for your sales teams.

Website Examples

Website Packages

Silver

Small but mighty Starting at $999/month Click the arrows to expand or collapse

  • Templated Designed Website (branded)
  • Advanced Hosting
  • National Promo Updates
  • Normal Bear Hot Tub Build & Price Tool
  • Optimized blogs for organic reach
  • Up to 4 custom website content/pages
  • 12 additional annual support hours for custom requests
  • Annual website updates
  • Manufacturer product updates
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Platinum

All the essentials Starting at $1,999/month Click the arrows to expand or collapse

  • Custom Designed Website
  • Advanced Hosting
  • National Promo Updates
  • Live Review Propagation
  • Normal Bear Hot Tub Build & Price Tool
  • Normal Bear Swim Spa Build & Price Tool
  • Advance On-Site SEO & Reporting
  • Optimized blogs for organic reach
  • E-Commerce Enabled
  • Up to 5 E-Commerce Brands/Categories Included
  • Up to 100 E-Commerce Products Included
  • Up to 12 custom website content/pages
  • Normal Bear Hot Tub Compare Feature
  • Normal Bear Swim Spa Compare Feature
  • Nearest Location Google API
  • Advanced Web Accessibility (ADA Compliance)
  • 36 additional annual support hours for custom requests
  • Quarterly website updates
  • Manufacturer product updates
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Diamond

Everything you need Starting at $2,999/month Click the arrows to expand or collapse

  • Custom Designed Website
  • Advanced Hosting
  • National Promo Updates
  • Live Review Propagation
  • Normal Bear Hot Tub Build & Price Tool
  • Normal Bear Swim Spa Build & Price Tool
  • Advance On-Site SEO & Reporting
  • Optimized blogs for organic reach
  • E-Commerce Enabled
  • Up to 20 E-Commerce Brands/Categories Included
  • Up to 500 E-Commerce Products Included
  • Up to 20 custom website content/pages
  • Normal Bear Hot Tub Compare Feature
  • Normal Bear Swim Spa Compare Feature
  • Localized, On-Site SEO & Reporting
  • Nearest Location Google API
  • Advanced Web Accessibility (ADA Compliance)
  • 48 additional annual support hours for custom requests
  • Bi-Monthly website updates
  • Manufacturer product updates
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Social Media

Social Media Management

We believe that content is king. Creating social content that both engages your customers and also grabs the attention of your potential, future customers is important.

Every social media post created by us is completely custom, one of a kind and branded for your company. Why look like everyone else, when you can look like you!

Social Media Examples

Social Media Packages

Silver

Small but mighty Starting at $699/month Click the arrows to expand or collapse

  • 2 Social Media Channels/Pages
  • 6 Branded Posts per Month
  • Approval System
  • Social Media Strategy
  • Caption Copywriting
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Platinum

All the essentials Starting at $1,599/month Click the arrows to expand or collapse

  • 5 Social Media Channels/Pages
  • 13 Branded Posts per Month
  • 4 Custom GIF/Video Posts/mo
  • Approval System
  • Social Media Strategy
  • Caption Copywriting
  • Monthly Reporting
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Diamond

Everything you need Starting at $1,999/month Click the arrows to expand or collapse

  • 6 Social Media Channels/Pages
  • 18 Branded Posts per Month
  • 4 Custom GIF/Video Posts/mo
  • Approval System
  • Social Media Strategy
  • Caption Copywriting
  • Monthly Reporting
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Google Ads

Google & Microsoft Ads

You will find no copy-paste campaigns here! Every market is different and every dealer is unique. We do the leg work up-front, and custom tailor every campaign to get results for your business.

Google & Microsoft Packages

Tier One

Small but mighty Click the arrows to expand or collapse

  • Monthly Ad Spend
    up to $2,500
  • Minimum Ad Spend
    $1,500/month
  • Management Fee
    20% of Spend
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Tier Three

Everything you need Click the arrows to expand or collapse

  • Monthly Ad Spend
    up to $10,000
  • Minimum Ad Spend
    $5,500/month
  • Management Fee
    18% of Spend
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Google Ads

Marketing as a Service

Designed to make Normal Bear a valuable part of your marketing team. It affords you consultation on all things marketing, web, and design plus we apply ourselves wherever needed in order to help strategize and execute effectively across all verticals.

Marketing as a Service Packages

Silver

Small but mighty Starting at $2,999/month Click the arrows to expand or collapse

  • Templated Designed Website (branded)
  • Advanced Hosting
  • National Promo Updates
  • Normal Bear Hot Tub Build & Price Tool
  • Optimized blogs for organic reach
  • Up to 4 custom website content/pages
  • 12 additional annual support hours for custom requests
  • Annual website updates
  • Manufacturer product updates

  • 2 Social Media Channels/Pages
  • 6 Branded Posts per Month
  • Approval System
  • Social Media Strategy
  • Caption Copywriting

  • Up to $2,000 in Ad Spend per month (actual ad spend is client responsibility)
  • 1 blog or new page per month
  • 1hr/month month dedicated to CRM management
  • BASECAMP Analytics & Reporting
  • Birdeye: $250/month/location (listings, rep management, webchat)
  • Creative Flex Hours: $499/month
  • Custom Brand Guidelines
  • Quarterly updates to your pre-sale nurture campaigns: $199/month
  • Bi-Weekly marketing strategy calls
  • 5% discount for print/RVD offerings
  • 20% Traditional Advertising management (TV/Billboard/Radio)
  • 20% Programmatic Advertising Management (Geo-Fencing, OTT, CTV)
  • National Promo Push (social, web)
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Get Started

Platinum

All the essentials Starting at $6,999/month Click the arrows to expand or collapse

  • Custom Designed Website
  • Advanced Hosting
  • National Promo Updates
  • Live Review Propagation
  • Normal Bear Hot Tub Build & Price Tool
  • Normal Bear Swim Spa Build & Price Tool
  • Advance On-Site SEO & Reporting
  • Optimized blogs for organic reach
  • E-Commerce Enabled
  • Up to 5 E-Commerce Brands/Categories Included
  • Up to 100 E-Commerce Products Included
  • Up to 12 custom website content/pages
  • Normal Bear Hot Tub Compare Feature
  • Normal Bear Swim Spa Compare Feature
  • Nearest Location Google API
  • Advanced Web Accessibility (ADA Compliance)
  • 36 additional annual support hours for custom requests
  • Quarterly website updates
  • Manufacturer product updates

  • 5 Social Media Channels/Pages
  • 13 Branded Posts per Month
  • 4 Custom GIF/Video Posts/mo
  • Approval System
  • Social Media Strategy
  • Caption Copywriting
  • Monthly Reporting

  • Up to $10,000 in Ad Spend per month (actual ad spend is client responsibility)
  • 2 blogs or new page per month
  • 4hrs/month month dedicated to CRM management
  • BASECAMP Analytics & Reporting
  • Birdeye: up to 2 location included (listings, rep management, webchat)
  • Creative Flex Hours: included
  • Quarterly CRM Audit & Optimization
  • Custom Brand Guidelines
  • Quarterly updates to your pre-sale nurture campaigns: included
  • Bi-Weekly marketing strategy calls
  • 15% discount for print/RVD offerings
  • 15% Traditional Advertising Management (TV/Billboard/Radio)
  • 15% Programmatic Advertising Management (Geo-Fencing, OTT, CTV)
  • National Promo Push (social, web)
  • Monthly, Custom Sale Landing Page
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Get Started

Diamond

Everything you need Starting at $10,000/month Click the arrows to expand or collapse

  • Custom Designed Website
  • Advanced Hosting
  • National Promo Updates
  • Live Review Propagation
  • Normal Bear Hot Tub Build & Price Tool
  • Normal Bear Swim Spa Build & Price Tool
  • Advance On-Site SEO & Reporting
  • Optimized blogs for organic reach
  • E-Commerce Enabled
  • Up to 20 E-Commerce Brands/Categories Included
  • Up to 500 E-Commerce Products Included
  • Up to 20 custom website content/pages
  • Normal Bear Hot Tub Compare Feature
  • Normal Bear Swim Spa Compare Feature
  • Localized, On-Site SEO & Reporting
  • Nearest Location Google API
  • Advanced Web Accessibility (ADA Compliance)
  • 48 additional annual support hours for custom requests
  • Bi-Monthly website updates
  • Manufacturer product updates

  • 6 Social Media Channels/Pages
  • 18 Branded Posts per Month
  • 4 Custom GIF/Video Posts/mo
  • Approval System
  • Social Media Strategy
  • Caption Copywriting
  • Monthly Reporting

  • Up to $20,000 in Ad Spend per month (actual ad spend is client responsibility)
  • 3 blogs or new page per month
  • 6hrs/month month dedicated to CRM management
  • BASECAMP Analytics & Reporting
  • Birdeye: up to 3 location included (listings, rep management, webchat)
  • Creative Flex Hours: included
  • Quarterly CRM Audit & Optimization
  • Custom Brand Guidelines
  • Quarterly updates to your pre-sale nurture campaigns: included
  • Bi-Weekly marketing strategy calls
  • 20% discount for print/RVD offerings
  • 15% Traditional Advertising Management (TV/Billboard/Radio)
  • 15% Programmatic Advertising Management (Geo-Fencing, OTT, CTV)
  • National Promo Push (social, web)
  • Monthly, Custom Sale Landing Page
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Get Started
Marketing

Branding & Logos

Our focus is on creating a connection between our clients and their audience by creating brand assets and guidelines that extend beyond their logo.

We have packages from the new dealer that only has a name and a plan, all the way up to a long standing business that is ready for a change. Let our design team take a look at your customer facing messaging and create a custom brand that will set you apart from the competition.

Logo Examples

Logo Packages

Silver

Small but mighty Starting at $2,500 Click the arrows to expand or collapse

  • 3 Design Concepts
  • Best Concept Moves Forward
  • *Additional Concepts $120/Hr

  • Initial Kickoff Meeting
  • Final Delivery Meeting

  • 2 Revisions Included
  • *Additional Revisions $120/Hr

  • Final Logo File
  • Digital & Print Logo Sizes
  • Basic Brand Guidelines
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Diamond

Everything you need Starting at $4,500 Click the arrows to expand or collapse

  • 5 Design Concepts
  • Best Concept Moves Forward
  • *Additional Concepts $120/Hr

  • Initial Kickoff Meeting
  • Brand Design Meeting
  • Concept Revision Meeting
  • Final Delivery Meeting

  • 8 Revisions Included
  • *Additional Revisions $120/Hr

  • Final Logo File
  • Digital & Print Logo Sizes
  • Brand Messaging & Copywriting
  • Custom Style Guide
  • Social Media Assets
  • Business Card Design
  • Letterhead Design
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Blog Copywriting

Keep your website content up to date while keeping your customers informed. Blog posts are not only a great way for customers to learn more about your company, but they offer many benefits. These include improving SEO, generating leads, creating social media content, and helping with link building.

Blog Examples

Blog Example AQ

Small Blog - 450-550 words

View Example
Blog Example WCI

Medium Blog - 500-800 words

View Example
Blog Example GB

Large Blog - 800-1000 words

View Example

Blog Copywriting Packages

Small Blog

Small but mighty Starting at $299 Click the arrows to expand or collapse

  • 450-550 Words
  • Search Engine Optimization
  • Social Post and Blog Featured Image
  • Images Inside Blog
  • Blog Scheduling and Publishing (website access required)
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Get Started

Large Blog

Content is King Starting at $425 Click the arrows to expand or collapse

  • 801-1000 Words
  • Search Engine Optimization
  • Social Post and Blog Featured Image
  • Images Inside Blog
  • Blog Scheduling and Publishing (website access required)
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Get Started
Marketing

Custom Print Services

As a business, you likely use a combination of different marketing strategies to communicate with your customers, including print design. Whether you need brochures, banners, or feather flags, Normal Bear is here to help.

  • Business cards
  • Banners
  • Presentation Folders
  • Door Hangers
  • Calendars
  • Postcards
  • Booklets
  • Menus
  • Letterheads
  • Posters
  • Feather Flags
  • Hanging signs
  • Yard signs
  • And more!

Print Portfolio

Birdeye Packages

Starter

Improve reputation and rank at the top of local search $389/month/location $300/month/location Click the arrows to expand or collapse

  • Rank higher on Google with a steady stream of fresh reviews
  • Monitor reviews from 200+ sites
  • Respond to reviews from one dashboard
  • Share reviews on website and social

  • Create accurate business listings across 60+ directories
  • Monitor performance with rich reporting and dashboards
  • Go live on Google in days with auto-verify

  • Chat leads and customers over text, email social, and webchat
  • Get a unified view of all interactions in one place
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Get Started

Custom

Get everything you need to dominate in your local market Custom Quote Click the arrows to expand or collapse

  • Rank higher on Google with a steady stream of fresh reviews
  • Monitor reviews from 200+ sites
  • Respond to reviews from one dashboard
  • Share reviews on website and social

  • Create accurate business listings across 60+ directories
  • Monitor performance with rich reporting and dashboards
  • Go live on Google in days with auto-verify

  • Chat leads and customers over text, email social, and webchat
  • Get a unified view of all interactions in one place

  • Connect over live chat or an automated chatbot
  • Text leads after they leave your site
  • Funnel leads to your inbox for follow up

  • Create and schedule posts across social channels
  • Monitor engagement and brand mentions
  • Track reach, engagement, and audience growth across channels
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Our Clients

"We have worked with a lot of digital agencies in the past. They want to get everything “set up” and put the client on auto-pilot. [...] From building a new website to print, lead automation, streamlining technology platforms, pay-per-click, and social media, they are truly game changers to your marketing and sales apparatus. [...]"

- Ronak from Galaxy Home Recreation

"If you are looking for a way to grow your business, look no further and partner with Normal Bear Media! [...] The knowledge that Normal Bear brings to the table is amazing. They continue to impress me with their responsiveness, attention to detail, knowledge, fast turnaround, quality of work, and new ideas to help us grow our business to new levels. [...]"

- Jamie from Great Bay Spas & Sauna

"We highly recommend Scott and the team at Normal Bear Media. They helped us with a company re-brand, logo, and website design. They really listened to us and took the time to understand and personalize the design to make it meaningful. [...] The team at Normal Bear was very well organized, kept us on track, and worked with us to meet our deadlines. [...]"

- Humaira from Global Advisors Group

"Normal Bear is amazing! Their team is very responsive, involved, creative, and helpful! They are a breath of fresh air in this market, and their relationships with vendors make it very easy for dealers to stay up to date. Thank you guys, for all you do! (Their merch is really cool, too!!)"

- Amanda from Champagne Spas

"Great company to work with for many of our marketing services. Very responsive to requests, quick turnaround on projects, easy to talk to about ideas for our marketing plan. Scott & Rob have been great to work with and have made it much easier to develop a cohesive, comprehensive marketing plan for our company."

- Chad from WCI Pools

"Scott and his team are so helpful and professional! They have consistently improved our website, marketing, and do an amazing job managing our Adwords!"

- John from Aqua Quip

Our Partners

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