Pool & Spa Dealers

Your Full Service Marketing Agency

Years of Experience in the Pool & Spa Industry

Normal Bear Media is a full-service marketing agency that combines strategy and creativity to market our client’s greatest strengths.

The way you market and advertise is constantly changing. To stay competitive, you have to stay on top of, and even create trends. Let us take you to the next level with our expertly-crafted marketing strategy.

We work with top brands in the industry to better support the dealers we work with.

Websites
Social Media
Advertising
Marketing
Design
Copywriting
Print

Websites

Modern Web Design that Increases Sales

Whether you are looking for a quick and easy landing page, updates to your current website or a full re-design, we have you covered! We specialize in creating unique user experiences that are built to convert users into quality leads for your sales teams.

Website Packages

Silver Package

Small but mighty Starting at $1,250/month

Normal Bear Build & Price Tool
Normal Bear Compare Feature
Advanced Hosting
CRM support
Quarterly Feature updates
Up to 5 custom website content/pages
Up to 12 additional support hours for custom requests per year

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Diamond Package

Everything you need Starting at $2,500/month

Normal Bear Build & Price Tool
Normal Bear Compare Feature
Advanced Hosting
CRM support
Quarterly Feature updates
Up to 15 custom website content/pages
Up to 48 additional support hours for custom requests per year
Reviews fed directly to your website (from all the major review sources: Google, Facebook, etc.)
On-Site SEO Optimization, with monthly reporting
All Sundance/Jacuzzi products included (e-commerce)
Additional 50 products via import included

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Gold Package

Most Popular Starting at $1,750/month

Normal Bear Build & Price Tool
Normal Bear Compare Feature
Advanced Hosting
CRM support
Quarterly Feature updates
Up to 10 custom website content/pages
Up to 24 additional support hours for custom requests per year
Reviews fed directly to your website (from all the major review sources: Google, Facebook, etc.)
On-Site SEO Optimization, with monthly reporting

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Social Media Management

We believe that content is king. Creating social content that both engages your customers and also grabs the attention of your potential, future customers is important.

Every social media post created by us is completely custom, one of a kind and branded for your company. Why look like everyone else, when you can look like you!

Social Media Examples

Social Media Packages

Silver Package

Small but mighty Starting at $799/month

2 Social Media Channels/Pages
15 Branded Posts per Month
Approval System
Social Media Strategy
Caption Copywriting
Monthly Reporting

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Diamond Package

Everything you need Starting at $1,199/month

3 Social Media Channels/Pages
16 Branded Posts per Month
4 Custom GIF/Video Posts/mo
Approval System
Social Media Strategy
Caption Copywriting
Monthly Reporting

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Gold Package

Most Popular Starting at $999/month

4 Social Media Channels/Pages
19 Branded Posts per Month
6 Custom GIF/Video Posts/mo
Approval System
Social Media Strategy
Caption Copywriting
Monthly Reporting

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Google Ads

Google & Microsoft Ads

You will find no copy-paste campaigns here! Every market is different and every dealer is unique. We do the leg work up-front, and custom tailor every campaign to get results for your business.

Google & Microsoft Packages

Tier One

Small but mighty

Monthly Ad Spend
up to $2,500
Minimum Ad Spend
$1,500/month
Management Fee
20% of Spend

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Tier Three

Everything you need

Monthly Ad Spend
up to $10,000
Minimum Ad Spend
$5,500/month
Management Fee
18% of Spend

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Tier Two

Most Popular

Monthly Ad Spendup to $7,000
Minimum Ad Spend$3,500/month
Management Fee18% of Spend

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Google Ads

Marketing as a Service

Designed to make Normal Bear a valuable part of your marketing team. It affords you consultation on all things marketing, web, and design plus we apply ourselves wherever needed in order to help strategize and execute effectively across all verticals.

Marketing as a Service Packages

Silver Package

Small but mighty Starting at $2,999/month

Custom Branded Website
- Normal Bear Build & Price Tool
- Normal Bear Compare Feature
- Advanced Hosting
- CRM support
- Quarterly Feature updates
- Up to 10 custom website content/pages
- Up to 12 support hours/year

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Diamond Package

Everything you need Starting at $6,000/month

Custom Branded Website
- Normal Bear Build & Price Tool
- Normal Bear Compare Feature
- Advanced Hosting
- CRM support
- Quarterly Feature updates
- Up to 15 custom website content/pages
- Up to 48 support hours/year
- Reviews fed directly to your website
- (From Google, Facebook, etc.)
- On-Site SEO Optimization
- All Sundance/Jacuzzi products included
- 50 additional products via import
Social Media Management
- 19 social posts/month
- 6 Custom, GIF, or Video Posts/month
- Paid Search
- Management of up to $10,000 in Ad Spend per month (actual ad spend is client responsibility)
- Custom Content
- (3) Custom Blog per month
- (551-800 words)
Paid Search
- Management of up to $10,000 in Ad Spend per month (actual ad spend is client responsibility)
Custom Content
- (3) Custom Blog per month (551-800 words)
Client Portal
- Full reporting across
- All marketing channels
- Request Management
- Slack Integration
BirdEye & Webchat
- Online Listings Management
- Monitor & Share Reviews
- Webchat

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Gold Package

Most Popular Starting at $4,500/month

Custom Branded Website
- Normal Bear Build & Price Tool
- Normal Bear Compare Feature
- Advanced Hosting
- CRM support
- Quarterly Feature updates
- Up to 10 custom website content/pages
- Up to 24 support hours/year
- Reviews fed directly to your website
- (From Google, Facebook, etc.)
- On-Site SEO Optimization
Social Media Management
- 19 social posts/month
- 6 Custom, GIF, or Video Posts/month
Paid Search
- Management of up to $7,000 in Ad Spend per month (actual ad spend is client responsibility)
Custom Content
- (2) Custom Blog per month (551-800 words)
Client Portal
- Full reporting across
- all marketing channels
- Request Management
- Slack Integration

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Branding & Logos

Our focus is on creating a connection between our clients and their audience by creating brand assets and guidelines that extend beyond their logo.

We have packages from the new dealer that only has a name and a plan, all the way up to a long standing business that is ready for a change. Let our design team take a look at your customer facing messaging and create a custom brand that will set you apart from the competition.

Logo Examples

Logo Packages

Silver Package

Small but mighty

Logo Design Concept
- 3 Design Concepts
- Best Concept Moves Forward
- *Additional Concepts $120/Hr
Design Meetings
- Initial Kickoff Meeting
- Final Delivery Meeting
Design Revisions
- 2 Revisions Included
- *Additional Revisions $120/Hr
Deliverables
- Final Logo File
- Digital & Print Logo Sizes
- Basic Brand Guidelines

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Diamond Package

Everything you need

Logo Design Concept
- 5 Design Concepts
- Best Concept Moves Forward
- *Additional Concepts $120/Hr
Design Meetings
- Initial Kickoff Meeting
- Brand Design Meeting
- Concept Revision Meeting
- Final Delivery Meeting
Design Revisions
- 8 Revisions Included
- *Additional Revisions $120/Hr
Deliverables
- Final Logo File
- Digital & Print Logo Sizes
- Brand Messaging & Copywriting
- Custom Style Guide
- Social Media Assets
- Business Card Design
- Letterhead Design

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Gold Package

Most Popular

Logo Design Concept
- 5 Design Concepts
- Best Concept Moves Forward
- *Additional Concepts $120/Hr
Design Meetings
- Initial Kickoff Meeting
- Concept Revision Meeting
- Final Delivery Meeting
Design Revisions
- 5 Revisions Included
- *Additional Revisions $120/Hr
Deliverables
- Final Logo File
- Digital & Print Logo Sizes
- Basic Brand Guidelines
- Social Media Assets
- Business Card Design
- Letterhead Design

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Blog Copywriting

Keep your website content up to date while keeping your customers informed. Blog posts are not only a great way for customers to learn more about your company, but they offer many benefits. These include improving SEO, generating leads, creating social media content, and helping with link building.

Blog Examples

Blog Example AQ

Small Blog - 450-550 words

Blog Example WCI

Medium Blog - 500-800 words

View Example

Blog Example GB

Large Blog - 800-1000 words

Blog Copywriting Packages

Small Blog

Small but mighty

Blog Includes
- 450-550 Words
- Search Engine Optimization
- Social Post and Blog Featured Image
- Images Inside Blog
- Blog Scheduling and Publishing (website access required)

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Large Blog

Content is King

Blog Includes
- 801-1000 Words
- Search Engine Optimization
- Social Post and Blog Featured Image
- Images Inside Blog
- Blog Scheduling and Publishing (website access required)

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Medium Blog

Most Popular

Blog Includes
- 551-800 Words
- Search Engine Optimization
- Social Post and Blog Featured Image
- Images Inside Blog
- Blog Scheduling and Publishing (website access required)

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Marketing

Custom Print Services

As a business, you likely use a combination of different marketing strategies to communicate with your customers, including print design. Whether you need brochures, banners, or feather flags, Normal Bear is here to help.

Business cards
Banners
Presentation Folders
Door Hangers
Calendars
Postcards
Booklets

Menus
Letterheads
Posters
Feather Flags
Hanging signs
Yard signs
And more!

Print Portfolio

Our Clients

"We have worked with a lot of digital agencies in the past. They want to get everything “set up” and put the client on auto-pilot. [...] From building a new website to print, lead automation, streamlining technology platforms, pay-per-click, and social media, they are truly game changers to your marketing and sales apparatus. [...]"

- Ronak from Galaxy Home Recreation

"If you are looking for a way to grow your business, look no further and partner with Normal Bear Media! [...] The knowledge that Normal Bear brings to the table is amazing. They continue to impress me with their responsiveness, attention to detail, knowledge, fast turnaround, quality of work, and new ideas to help us grow our business to new levels. [...]"

- Jamie from Great Bay Spas & Sauna

"We highly recommend Scott and the team at Normal Bear Media. They helped us with a company re-brand, logo, and website design. They really listened to us and took the time to understand and personalize the design to make it meaningful. [...] The team at Normal Bear was very well organized, kept us on track, and worked with us to meet our deadlines. [...]"

- Humaira from Global Advisors Group

"Normal Bear is amazing! Their team is very responsive, involved, creative, and helpful! They are a breath of fresh air in this market, and their relationships with vendors make it very easy for dealers to stay up to date. Thank you guys, for all you do! (Their merch is really cool, too!!)"

- Amanda from Champagne Spas

"Great company to work with for many of our marketing services. Very responsive to requests, quick turnaround on projects, easy to talk to about ideas for our marketing plan. Scott & Rob have been great to work with and have made it much easier to develop a cohesive, comprehensive marketing plan for our company."

- Chad from WCI Pools

"Scott and his team are so helpful and professional! They have consistently improved our website, marketing, and do an amazing job managing our Adwords!"

- John from Aqua Quip

Our Partners

Our Partners

Our Partners

Let Us Handle Your
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