Pay-Per-Click Advertising

It’s not just about keywords anymore

PPC Management

PPC Management

PPC is a great way to make a positive first impression and can work well in situations that directly respond to or sell a product or service online–if it’s done correctly.

Did you know, for example, that agencies can buy boilerplate templates based on the keyword research of someone you’ve never heard of who might not really know you?

At Normal Bear, we create custom ads based on our own extensive keyword research. And when we do a PPC ad, it’s with custom copy and graphics that tell your own unique story with your brand up front. No boilerplate and no templates. And all of this custom work is more affordable than you might think. If your spend is:

Pay-Per-Click Benefits

While we constantly drill the importance of SEO, seeing results can take months. With PPC, you can start to get conversions in a short period of time. Other benefits of PPC include:

Create your own budget

Greater audience targeting

Only pay when someone clicks

Generate instant traffic

What is PPC?

What is PPC?

PPC is a method of Search Engine Marketing that uses paid ads to gain visibility on search engine results pages. It uses platforms such as Google Ads and Bing Ads to reach your target audience. These include:

  • Shopping Ads
  • YouTube Ads
  • Search Ads
  • Display Ads
  • Map Ads

Creating an effective PPC campaign begins with selecting the right keywords to bid on. This includes terms describing your product, competition, and brand. Essentially, these keywords are what you want your ad to show up for. PPC also involves optimizing the ads and managing the account to help increase conversions.

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Frequently Asked Questions

You may have seen pay-per-click advertisements. They’re seen in the search engine results pages (SERPs) with the word, “ad” in bold.

Advertisers make a bid with a maximum amount of money they’re willing to pay for an ad spot. When an internet user performs a search, an auction takes place. Auction winners are determined by maximum CPC, Quality Score, and Ad Rank.

Pay-per-click, or PPC is an online advertising model where advertisers pay a fee everytime a user clicks their ad.

Explore More Services

Marketing as a Service

Marketing as a Service

You could hire a web developer, graphic designer, content writer, social media specialist, and search engine marketer separately, or you could partner with Normal Bear. We have an entire team of marketing professionals who will work hard to bring your business the most ROI and provide you with the best online performance. Why take your chances of doing it all alone and falling short?

Social Media Management

Social Media Management

We live in a social world right now and businesses must keep pace. But as you dive into social media and the various platforms, it soon becomes apparent that there are several elements to manage and implement. This is where we come in. We have the tools and expertise to streamline your processes—delivering content that speaks to your target audience.