How Does Geofencing Work?
With Pay-Per-Click Ads and Programmatic Advertising, we utilize geofencing to reach your target audience. We serve smartphone users with custom, on-brand ads that are relevant to them, by creating a virtual perimeter or boundary around the location of your business. Users are then sent an ad that lets them know their nearby.
It’s a vital part of a mobile marketing optimization strategy because:
- It provides easy customer reach.
- It allows instant consideration. We can set things up to trigger instant messages that pique a customer’s interest and gives them a nudge to check out the latest deals in your store. About 90% of SMS are read within three minutes — which means geofencing campaigns help consumers make an informed and instant decision.
- It’s got a great ROI. Using geofencing cuts down on costs because you’re only focusing on local consumers who are likely to buy from you. And the click-through rate for location-based pushed notifications is 10% to 20%, compared to generic push notifications, which is only 2%.