Programmatic Ads

Targeted Advertising - Proven Results

Programmatic Advertising Works

You’re streaming your favorite show when suddenly there’s a commercial break where you learn you can save hundreds on a new hot tub. This is programmatic advertising.

Programmatic advertising uses artificial intelligence, geo-fencing, and machine learning to buy advertising in real time. This allows you to reach your audience using custom and precise targeting.

Programmatic advertising is everywhere, from the discussion boards you scour to the podcasts you listen to. They also appear when you’re streaming services and browsing news sites.

The use of programmatic advertising has grown significantly. In fact, nearly 88% of all US digital display ad dollars were programmatic advertising in 2021. And it’s easy to see why. With programmatic advertising, you don’t have to reach out to publishers individually to place your ads. Instead, you place your ads on a network of publishers.

Benefits of Programmatic Advertising

While those numbers above speak for themselves, lets outline some of the key benefits of programmatic advertising.

Real-time measurement

Transparency

Greater audience targeting

Budget-friendly

You can also drive mobile reach and performance, identify high concentrations of customers, measure online to offline conversions, and more, with granular localization.

Reach Your Audience

How Does Geofencing Work?

With Pay-Per-Click Ads and Programmatic Advertising, we utilize geofencing to reach your target audience. We serve smartphone users with custom, on-brand ads that are relevant to them, by creating a virtual perimeter or boundary around the location of your business. Users are then sent an ad that lets them know their nearby.

It’s a vital part of a mobile marketing optimization strategy because:

It provides easy customer reach.
It allows instant consideration. We can set things up to trigger instant messages that pique a customer’s interest and gives them a nudge to check out the latest deals in your store. About 90% of SMS are read within three minutes — which means geofencing campaigns help consumers make an informed and instant decision.
It’s got a great ROI. Using geofencing cuts down on costs because you’re only focusing on local consumers who are likely to buy from you. And the click-through rate for location-based pushed notifications is 10% to 20%, compared to generic push notifications, which is only 2%.

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Frequently Asked Questions

Programmatic advertising is a quicker and smarter solution than traditional advertising since it relies on an algorithm and monitors your ad spend.

Programmatic advertising is the process of automatically buying and selling digital ad space using software.

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Programmatic Ads

Programmatic Advertising Works