1. Marketing
  2. Direct Mail Advertising

Direct Mail Advertising

It’s alive! It’s alive!

We’re not talking about Frankenstein’s monster. We’re talking about another monster. One that connects with people on a personal level, has a life span of 17 days, 73% of consumers prefer it as a means of contact, and 68% say it increased their visit to a website.

It’s a monster you can’t afford to ignore as part of your marketing campaigns: Direct Mail

Direct mail has a median ROI of 29%, which means puts it in third place after email and social media ads (where it only trails by 1%).

And direct mail response rates are actually going up – 5.3% for house lists and 2.9% for prospect lists. Compare that to email, which has an average click-through rate of 2% to 3%, and a dismal response rate of .6%. That’s right, just a bit over half a percent.

We know that direct mail is a vital part of any overall marketing strategy. And its become highly targeted, so you can reach the same audience.

But direct mail seems “old fashioned” to today’s digital marketers, so less mail is being sent out. Which is a great thing for you – your cleverly designed mail piece will stand out.

Normal Bear knows about integrated marketing. How digital ads and paid search can combine with direct mail in perfect synergy to build your online audience, increase engagement, and move prospects down the funnel to make a purchase.

Our strategists, copywriters and designers work together to craft a direct mail piece that not only stands out, but reaches your audience with the information they need. And it’s great way to increase loyalty – 57% of people say that receiving mail makes them feel more valued.

Direct mail – unleash this marketing monster. Ask us how.


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