If your goal is to simply create simple designs for a relatively small audience, you likely will not need a graphic designer. Here are a few reasons why you would:
You Need Complex Designs
With the expanding amount of free and easy to use tools on the internet, people and small business are able to create a level of design that has been elusive in the past. But even these tools have their limitations. If the design you want to achieve requires complex knowlege of creating and editing, you will likely be better off hiring a graphic designer.
You Need to Communicate a Specific Message
Editing programs have made it easy for the average user to create visually stunning images, but what about the subtext? Even if you have a proficient command of a program like Adobe Photoshop, communicating through design is a very subtle artform. Most people can only receive it. That is why you know good art when you see it, but have difficulty creating it on your own. A graphic designer not only understands this added layer of communication, they have become proficient in speaking it as well through years of learning and practice.
You Need to Lighten Your Workload
If you work for or own a small or growing business, you understand the importance of saving money through sweat equity. While that is absolutely necessary in the beginning, as your business grows, it is important to prioritize your time efficiently. Something like graphic design will likely eat large chunks of your time if it is something you are not particularly adept at doing. If this is the case, you will likely benefit from outsourcing these tasks to someone who can do them efficienttly. The time saved, quality of work, and a smaller task list will make hiring a graphic designer worth it.”