In today’s ever growing digital age, Google Ads is one of the most powerful tools for businesses to reach
their target audience and increase their online presence. With Google Ads, you can create and run ads
on Google’s search network, display network, and even YouTube. However, creating and running ads is
not enough to achieve your desired results. To get the most out of your Google Ads campaigns, you need
to conduct regular audits to identify and address issues that may be hindering your campaign’s
performance. This is where auditing comes into play.

Why Audit Your Google Ads Campaign?

In short – because we care! When advertising for businesses, far too often marketers will take a “set it
and forget” approach to their ad campaigns. This means they set the campaign up, launch it, and never
look at it again besides to provide occasional metric updates. We at Normal Bear Media take a different
approach. Instead of setting and forgetting your advertising efforts, we are constantly “checking in” to
check a variety of details – all of which aid in the effectiveness of your advertising efforts and dollars.

It’s crucial to audit your Google Ads campaigns regularly to ensure they are performing optimally. In this
article, we’ll explore the benefits of auditing your Google Ads campaigns.

google ads account overview screenshot

Improve Ad Performance

The primary goal of auditing your Google Ads campaigns is to improve their performance. By reviewing
your campaigns, you can identify what’s working and what’s not. You can see which ads are performing
well and which ones need to be optimized. You can also check the keywords, ad groups, and targeting
options that are generating the most clicks, conversions, and revenue. By making data-driven
optimizations, you can improve your ad performance and achieve better results.

Identify Wasteful Spending

One of the benefits of auditing your Google Ads campaigns is that it helps you identify wasteful
spending. You can see which campaigns, ad groups, and keywords are not generating any clicks,
conversions, or revenue. By eliminating these low-performing elements, you can save money and
allocate your budget to high-performing campaigns. This way, you can achieve a better return on your
investment and maximize your ad spend.

Increase Conversion Rates

Auditing your Google Ads campaigns can also help you increase your conversion rates. By analyzing your
conversion tracking data, you can identify which campaigns and ad groups are generating the most
conversions. You can see which landing pages and ad copies are converting the most visitors into
customers. By optimizing your ads and landing pages, you can improve your conversion rates and
generate more revenue.

google ads dashboard with key metrics

Stay Ahead of Competition

Regularly auditing your Google Ads campaigns can also help you stay ahead of the competition. By
keeping a close eye on your ad performance and making continuous optimizations, you can ensure that
your ads are always relevant and up-to-date. You can also see what your competitors are doing and
adjust your strategies accordingly. By staying ahead of the competition, you can maintain your market
share and attract new customers.

Improve User Experience

Lastly, auditing your Google Ads campaigns can help you improve the user experience. By reviewing your
ads, landing pages, and website, you can identify any issues that may be impacting the user experience.
You can check the loading speed, mobile responsiveness, and usability of your website. By fixing any
issues, you can provide a better user experience and increase customer satisfaction.

Taking a “set it and forget” approach is a passive and ineffective way of managing your advertising. At
Normal Bear Media LLC we actively care about your success. Auditing your Google Ads campaigns is
essential for improving your ad performance, increasing conversion rates, saving money, and staying
ahead of the competition. By regularly reviewing your ads, keywords, ad groups, and landing pages, we
can make data-driven optimizations and achieve better results for your businesses. That’s the Normal
Bear Media way!