If you run a service-based business and are looking to reach more quality leads and maximize your advertising budget, consider Google’s Local Service Ads. Local service ads (LSAs) operate on a pay-per-lead basis, so you only pay when someone contacts your business. As a result, you only pay for qualified leads.

Still not sure if LSAs are right for your business? Keep reading to learn the benefits of LSAs and find out if your business qualifies.

What are Local Service Ads?

A Google Local Service Ad appears at the top of search results when a user searches for local services—even above paid ads. You can identify them by the green checkmark, which signifies that they are Google Guaranteed. We’ll get into what being Google Guaranteed means later. 

But here’s what LSAs looks like:

Google Local Service Ad screenshot

How Local Service Ads Work

To become Google Guaranteed, your business must undergo a screening and qualification process. 

  • Submit proof of your business license
  • Submit proof of insurance
  • Undergo a business owner background check and a business entity background check
  • Some industries also require fieldwork background checks (plumbers, electricians, garage door contractors, locksmiths, HVAC contractors )

Then once approved, Google will provide backing of up to $2,000 for jobs sourced through Google if customers are dissatisfied with the quality of work. 

Displaying the Google Guaranteed badge not only signifies credibility but also enhances your standing with customers, positioning your business positively.

Benefits of Local Service Ads

  • Pay for leads, not for clicks
  • Display credibility with green badge
  • Achieve the highest possible Google ranking
  • Make your business more visible
  • Specific targeting options

Google LSA Industries

  • Air duct cleaners
  • Appliance repair services
  • Auto service technicians
  • Carpet cleaners
  • Electricians
  • Event planners
  • Garage door professionals
  • Handymen
  • HVAC professionals
  • Home improvement pros
  • House cleaners
  • Junk removal providers
  • Locksmiths
  • Movers
  • Painters
  • Pest control technicians
  • Pet care providers
  • Pet groomers
  • Photographers
  • Plumbers
  • Pool Cleaners
  • Pool Contractors
  • Real estate agents
  • Roadside assistance providers
  • Roofers
  • Tutors
  • Upholstery cleaners
  • Water damage service providers
  • Window cleaners
  • Window service providers

LSAs for Pool Contractors

As an agency that works often with hot tub dealers and pool contractors, we’re excited to say that pool companies can also take advantage of LSAs. The job categories under Pool Contractors that are eligible include: 

  • Commercial projects
  • Jetted lap pools
  • Pool and hot tub equipment
  • Renovation
  • Repair tile
  • Spa and hot tub installation
  • Custom designs
  • Pool Construction
  • Repair cracks
  • Resurfacing
  • Water features
  • Other

Here’s an example of what your LSA could look like as a pool contractor:

Google Local Service Ad for pool contractor

Get Started with LSAs

Ready to get started with LSAs for your business? Contact our team at Normal Bear! We’ll help you get started so you can begin to take advantage of what these paid ads have to offer and grow your business!