Google’s annual marketing extravaganza, Marketing Live, took place recently, and as analysts predicted, AI was the star of the show. The focus wasn’t just on showcasing new features, but rather how Google’s evolving AI tech can empower businesses to get more out of their marketing efforts.

Here are some key takeaways:

  • A Flood of New Features: Over 30 new products and features were announced, spanning Search, Shopping, YouTube, Performance Max campaigns, and measurement tools.
  • AI-Powered Creative: Google’s AI-assisted Ads campaign type, Performance Max, got a major upgrade with the ability to generate creative assets at scale. This means businesses can produce high-quality ad variations quickly and efficiently.
  • Immersive Shopping Ads: Google is introducing new, AI-powered shopping ads that will create a more immersive shopping experience. Expect to see features that leverage augmented reality to allow users to virtually try on products or see how they would look in their homes.
  • First-Party Data Focus: Google emphasized the importance of first-party data in a privacy-focused world. They announced tools to help businesses collect, protect, and leverage their own data for better campaign targeting and measurement.
  • Transparency and Control: While AI is at the forefront, Google addressed advertiser concerns about control by highlighting features that allow for human oversight and decision-making throughout the campaign process.

What Does This Mean For Your Business? 

After hearing all of Google’s exciting updates, it’s clear that AI is transforming the marketing landscape. But for us at Normal Bear Media, this isn’t just a buzzword – it’s an opportunity to supercharge your marketing efforts. Here’s how we’re leveraging these announcements to take your brand’s marketing to the next level:

  • AI is Our Secret Weapon: Performance Max just got a major AI upgrade, and we’re diving deep to unlock its potential and see how we can leverage this campaign-type to continue growing sales and leads for you.
  • Crafting Next-Level Creative: Google’s focus on immersive shopping experiences and visual storytelling is music to our ears. We’ll be working with you to develop captivating image and ad content, and leverage Google’s AI tools to create dynamic ad variations that resonate with your audience.
  • First-Party Data Gurus: The future of marketing is all about leveraging your own data. That’s why we’re investing in building our team’s expertise in first-party data strategies and tools. We’ll help you collect, organize, and activate your data to deliver laser-focused campaigns with maximum impact.
  • Transparency You Can Trust: We believe in the power of AI automation, but we also know the human touch is irreplaceable and pivotal. Our team will provide the strategic oversight and creative direction needed to ensure your campaigns are aligned with your overall marketing goals, and resonate with your audience.
  • Your Google Marketing Authority: The world of Google Marketing is constantly evolving, and we’re committed to staying ahead of the curve. Expect regular updates, blog posts, and more as we continue to evolve with it. 

At Normal Bear Media, we’re more than just a marketing agency – we’re your partner in navigating the ever-changing world of Google Marketing. With these new tools and our expertise, we’re ready to propel your brand to the stars.