Pool & Spa Industry
Since 1959, Aqua Quip has been providing people comfort and wellness in the likes of spas, saunas, hearths, and grills. As they have adapted to continue to provide the best possible shopping experience to their customers they discovered the demand for online shopping. When researching and purchasing new products, today’s consumer prefers to shop on their own time and from the comfort of their home. Along with our help, Aqua Quip is bridging that gap.
We love to push the limits— redefine normal, if you will. Aqua Quip’s new website was no exception. We went above and beyond to create a unique functional online shopping experience.
The website takes full advantage of space, showcasing top products, services, and current sales. Additional features designed for customers giving them the ability to add accessories to their purchase, and see the showroom virtually are the icing on the cake.
Our Marketing as a Service clients all get a complimentary brand guideline that allows our team of designers to maintain a consistent look and feel across all mediums. This helps build their brand awareness in their local market with every social post, email, landing page, poster, brochure and much more!
An important part of marketing is tailoring your messages to your customer and signage is no exception. There are aspects of a product that you simply cannot see or know, it’s helpful in store to have a visual aid informing customers about the products they will be buying. Marketing print in a showroom also provides the sales team with informative tools and talking points to improve their selling strategy. Aqua Quip tasked us with creating a sign that depicted the health benefits of swim spas, and we delivered! Our design team created a wall graphic showcasing the benefits and opportunities that a swim spa offers to a customer and their family.
For one showroom, we took their signage to new heights when they moved into a new building with a higher ceiling. We saw this as an opportunity to make their signage different than their other locations and really stand out.
Email marketing is still a viable way to reach customers. In fact, it remains quite impactful, especially in key demographics. They can be used to enhance customer engagement, create brand awareness, generate sales, and reward customer loyalty. The most effective email marketing campaigns employ multiple strategies that both broadcast to a general audience as well as target specific demographics for a more personal and catered experience. Having a robust email campaign that follows the customer’s journey through the marketing funnel will dramatically affect the way customers view your business and increase traffic.
Social media has completely transformed how businesses market and communicate with their customers. Early on businesses would use social media as an advertising platform to blast their deals and clickbait to their followers. However as social media has grown and become an integral part of our lives, brands are forced to adapt and interact with their audience in a more meaningful capacity. Our goal was to transform Aqua Quip into an information hub for their customers. Our social media team developed a strategy that involves showcasing products, features, maintenance tips and recipes —shifting the narrative that they are more than just a hot tub company.
