What is a Google Ads Account?

A Google Ads account is Google’s answer to the Digital Marketing landscape. The platform allows businesses to create and manage digital advertising campaigns on Google’s search engine and its partner sites. It provides a range of tools and features that help businesses target their ads to specific audiences, set budgets, track the performance of their campaigns, and optimize them for the best performance. With a Google Ads Account, you can reach a large and diverse audience, generate leads, and drive conversions, making it an essential tool for any business wanting to grow it’s customer base and sell products!

Resource: https://www.wordstream.com/google-ads02

Why would you want a Google Ads Account?

If you’re a business owner, you would want a Google Ads Account because it’s a highly effective way to reach potential customers who are already searching for what you offer. People are already looking for you – they just don’t know it yet! With Google Ads, you can target your ads to specific keywords, demographics, and locations, ensuring that your ads are seen by the people who are most likely to be interested in your products or services. Plus, you have complete control over your budget, and you only pay when someone clicks on your ad, so you can easily track your return on investment. With the powerful tools and features available through Google Ads, you can reach more people, sell more products, and grow your business.

Resource: https://digifix.com.au/benefits-of-google-ads-for-businesses-in-2023/

Before you create your Ad Account…

Creating your Google Ads account for the first time will be a relatively straight forward and easy task. However, before you do this, there are a few key things you will want to make sure you have in place first.

The most important thing you need to have before creating your Google Ads Account is a website or landing page that visitors will land on when they click your ads. This landing page or website must be easy to navigate, contain relevant information, and most importantly it must be enticing enough to compel visitors to take action. Below is an example of an effective landing page design:

sample of a landing page

The second most important thing you will need – and this one is much simpler – is a valid email address. Your email address does not need to be a Gmail address, just a valid working email address. Once you have these items squared away you can begin creating your Google Ads Account.

Resource: https://www.semrush.com/creating-landing-page-users-google-will-love/

How to create a Google Ads Account

1) Go to ads.google.com and click “Start now” to start setting up the ad account:

google ads registration page

2) At this point Google will ask you what your business name is. To prevent from creating a Live campaign right from jump click on the “Switch to Expert Mode” found below where it asks for your business name:

switching to expert mode

3) Google will now ask you to choose what type of Ad Campaign you want to create, but since we are creating our Ad Account, not our campaign, select “Create an account without a campaign” on the bottom left:

creating an account without a campaign

4) Confirm your business information for Google and then click ”Submit”:

filled out Business Information Confirmation Form

5) You’re all done! Now you can explore you newly created Ad Account and begin creating your ad campaigns!

Google Ads Dashboard Overview page

Resource: https://support.google.com/google-ads/

In short, if you’re looking to take your business to the next level and reach a wider audience of people, then Google Ads is an essential tool to consider. With its advanced targeting options, cost-effective pricing models, and measurable results, you can connect with your ideal audience and attract people to your business! Whether you’re a small startup or a well-established enterprise, Google Ads can help you achieve your business goals and boost your customer base and revenue.

Want to use Google Ads to help grow your business? Here at Normal Bear Media, LLC we take our passion and knowledge of the Digital Marketing world and put it to work for you! Learn how Normal Bear Media can help grow your business and customer base today! https://normalbear.com/