Hey there fellow content creators! As a content creator myself, I know firsthand how challenging it can be to come up with fresh and exciting content ideas. Whether you’re creating blog posts, social media posts, videos, or any other type of content, generating new ideas can sometimes feel like an uphill battle. But fear not! With a little bit of creativity and some useful tips, you can easily generate new content ideas that will keep your audience engaged and excited for what’s next. In this blog, I’ll be sharing some of my favorite tips and tricks for generating new content ideas that will help you take your content creation game to the next level.
Monitor Industry Trends
One of the easiest ways to get inspired for new content is by seeing what others in your industry are doing. Take a look at what type of content they’re publishing. Is their content strictly blog posts or do they also include original research, white papers, and case studies? My go-to sources are Neil Patel, Search Engine Land, Search Engine Journal, and Moz for marketing insights. If you work in the service or e-commerce industry, it may be beneficial to take a closer look at your competitors and see what strategies they are using to attract and engage their audience.
Utilize Keyword Tools
Another technique to use when you’re having trouble generating content topics is to use keyword tools. There are a plethora of tools available that can assist you in generating keyword research and discovering new topics to write about. Those include Google’s Keyword Planner, Google Trends, Keyword Surfer, Ubersuggest, and Answer the Public.
Check Out YouTube
YouTube is a goldmine for discovering fresh and new content ideas because it has a vast array of video content spanning numerous niches and industries. You can also gain fresh ideas by looking at the comments section. If numerous people have a question on a topic and you have the answer(s); that could turn into something you write about!
Analyze SEO Efforts You’ve Made
Finding additional topics can also be done by analyzing your SEO efforts. Use Google Search Console, Google Analytics, or whichever analytics tools you have to view the queries users have used to find information. You can also see the topics and where you rank. Taking the keywords people use to find you can help you create content matching those efforts.
Using the autocomplete function offered by Google is also helpful in uncovering content ideas. Start with a single keyword, and the autocomplete function will show more words you can use. The “People Also Ask” section will also appear at the bottom. Use it to help create more content ideas.
Social media is another fantastic area to explore when looking for content ideas. One way to get started is to identify and follow influencers in your niche. If they receive questions, use those questions to provide answers and fuel more content ideas for your blog.
Sharing your content on social media can also lead to additional content ideas. Once you have a good following, you can ask your followers questions. Then, use the replies you receive as topics you can discuss.
Tapping into social media hashtags can also be helpful when you need help generating new content ideas.
Quora is another great tool when you need more topics for your audience as it provides a platform where people can ask questions. Using the keyword search query is easy as inquiries related to your industry or a particular topic will be categorized, eliminating the need to scroll through unrelated questions.
Conduct Brainstorm Sessions
Brainstorming with colleagues is also helpful. I do it often when I’m drawing a blank. Talk with your team members and see what ideas they bring. Since everyone has different skills and backgrounds, you’ll have various perspectives.
Generating new ideas daily or weekly can take time and effort. Utilizing any of these techniques should help you. When doing so, try to set deadlines and develop at least five topics. This way, you can work on them without worrying about where the next inspiration will come from once you’ve created a post. Once done, be sure to engage with your audience. They are often one of the best resources you can use.