Many businesses use social media in their marketing strategy. While using social media alone is not enough to drive business growth, these platforms can increase brand awareness, connect you with clients, and redirect attention to your website.
Building an effective online marketing strategy can be a challenging task. With several platforms to choose from, each appealing to different demographics, many companies may need some assistance to get started.
Social media is a great way to promote your products and services, raise your search ranking, and build customer loyalty. This article will highlight the key benefits of using social media in your digital marketing strategy.
Benefits of Using Social Media
More than three billion people worldwide use social media regularly, and it is estimated that participation on major platforms such as Facebook, LinkedIn, and Instagram will continue to increase.
Social media is an effective way to reach large audiences with engaging content and build trust with clients. Some of the main benefits of using social media include:
Boost Search Engine Ranking
The main benefit of using social media is boosting your search ranking. Major search engines will consider your participation on social media platforms when determining where your company listing is displayed. Company social media profiles will usually display higher on any search engine results page.
Google uses several determining factors to decide what content is displayed higher in search results. It considers factors such as the number of followers, how many times your posts are shared, and if company posts share informative and engaging content for the public.
When social media pages appeal to the public and are shared online, they will increase the number of inbound links to your company website. These backlinks are a major factor in determining organic and local search ranking.
Direct Traffic to Your Company Website
One of the most important reasons you should use social media marketing is that it’s a direct way for customers to connect with you. Overreliance on search engines to reach your target audience is often not enough to boost inbound traffic to your company website.
Using social media will provide you with several opportunities to feature and promote your company website. When customers connect with engaging and informative content, they will want to visit your website to learn more about you.
Every social media post is an opportunity to directly advertise your company’s website address and promote relevant products and services.
Build Brand Awareness
Social media is a great way to build brand awareness. Using major social media platforms will boost your visibility among thousands of potential customers, allowing you to reach larger audiences quickly.
Once customers become aware of your social media pages, you can connect with them and ensure that they can reach out to you when they need your services.
Our Social Media Management Services
For many companies, it may be challenging to determine how, when, and where to post on major social media platforms. Many of these platforms are filled with advertising from companies attempting to promote their brands.
We understand that creating engaging content in a crowded online space can be difficult. That’s why we offer several custom social media management services that create custom-designed posts which will reach your target audience, nurture customer relationships, and encourage participation.
Our Social Media Management Packages Include:
1. Social Media — Silver Package
- 15 Professionally designed and branded posts per month
- 2 social media accounts
- Approval system through Sprout Social to approve social posts or provide feedback
- Conduct regularly scheduled meetings to define social strategy specific to your business goals
- Monthly reporting
2. Social Media — Gold Package
- 16 Professionally designed and branded posts per month
- 4 Completely custom, GIF, Video, or carousel posts per month
- 3 social media accounts
- Approval system through Sprout Social to approve social posts or provide feedback
- Conduct regularly scheduled meetings to define social strategy specific to your business goals
- Monthly reporting
3. Social Media — Diamond Package
- 19 Professionally designed and branded posts per month
- 6 Completely custom, GIF, Video, or carousel posts per month
- 4 social media accounts
- Approval system through Sprout Social to approve social posts or provide feedback
- Conduct regularly scheduled meetings to define social strategy specific to your business goals
- Monthly reporting
These packages will allow you to take advantage of the many benefits of using an effective social media strategy as part of your company’s overall marketing. Normal Bear also offers DIY Social Media Packages that are available for businesses that choose to manage their own social media marketing.
Contact Us Today
Social media provides incredible benefits for businesses when used effectively. If you’d like to learn more about how we can help you improve your existing online marketing strategy and start using social media like a pro, contact us today!
