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If you ask people about the future of SEO Marketing, you will most likely get a variety of answers. Some see a bright future, while others see writing on the wall. There is certainly evidence to support both takes. I think that in order to understand where...
When it comes to marketing, most people think of connecting to new customers. While that is an important part of any company strategy, market research studies are showing that engaging with your current customer base is a much more efficient way to...
Now that the new Aqua Quip website has had a successful launch and Phase 2 is officially underway, we are in a perfect position to reflect on the many changes to the site, what those changes mean for the future, and the changes we are still planning to implement....
Many businesses use social media in their marketing strategy. While using social media alone is not enough to drive business growth, these platforms can increase brand awareness, connect you with clients, and redirect attention to your website. Building an...
In the past, businesses could be highly successful without a strong online presence. Due to the digital revolution, that is no longer the case. Even before the unprecedented challenges of 2020, millions of consumers began interacting with companies exclusively...
Pay-Per-Click (PPC) advertising is a great way to bring in site visitors while controlling costs. It also offers the advantages of a number of targeting choices and easy measurement and campaign control, while helping you meet your business and marketing goals. PPC...
Ecommerce is never static; it’s constantly changing, and the past 18 months are evidence of that. If you thought things might slow down a bit, that’s simply not the case. Google has announced it will begin deprecating third-party cookies in late 2022, and it plans...
Whether you’re a business constantly working to optimize your SEO or simply using the search engine for personal research, most Google users don’t think that the Google team is continuously updating the platform. That is because, on its face, the Google search...
Mobile device use is up, even at home. Tablets and mobile phones are lightweight and portable. Today’s website visitors expect your site to be “mobile-friendly” or “responsive,” but what does that mean? Well, here’s what it means: Responsive websites are the only...
With lockdowns forcing closures of retail locations and schools, and more people working from home, its had a significant impact on the online world. There’s been huge growth in the distance learning, online shopping, and entertainment sectors, which means both...