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In the past, businesses could be highly successful without a strong online presence. Due to the digital revolution, that is no longer the case. Even before the unprecedented challenges of 2020, millions of consumers began interacting with companies exclusively...
Pay-Per-Click (PPC) advertising is a great way to bring in site visitors while controlling costs. It also offers the advantages of a number of targeting choices and easy measurement and campaign control, while helping you meet your business and marketing goals. PPC...
Ecommerce is never static; it’s constantly changing, and the past 18 months are evidence of that. If you thought things might slow down a bit, that’s simply not the case. Google has announced it will begin deprecating third-party cookies in late 2022, and it plans...
Whether you’re a business constantly working to optimize your SEO or simply using the search engine for personal research, most Google users don’t think that the Google team is continuously updating the platform. That is because, on its face, the Google search...
Mobile device use is up, even at home. Tablets and mobile phones are lightweight and portable. Today’s website visitors expect your site to be “mobile-friendly” or “responsive,” but what does that mean? Well, here’s what it means: Responsive websites are the only...
With lockdowns forcing closures of retail locations and schools, and more people working from home, its had a significant impact on the online world. There’s been huge growth in the distance learning, online shopping, and entertainment sectors, which means both...
Build a Brand and Watch It Grow You might not be Nike (Just Do It) or the California Milk Processing Board (Got Milk?), but defining your brand is important for companies large and small. At Normal Bear, we say we redefine normal brands, but what exactly does that...
9 Fresh Website Design Trends and 3 That Are Obsolete for 2021 Website design trends come and go – what was once modern and innovative may now be cliché and boring, so users leave your site as fast as they entered. This means it’s vital to keep up with the...
Google Ads has been an invaluable product for businesses and marketing agencies to utilize when posting online ads. The online advertising program is excellent for promoting a business, raising brand awareness, and increasing website traffic to help sell a...
Pay-per-click (PPC) advertising is the most popular form of digital advertising, and according to experts, that trend will continue in 2021. And there are good reasons for this. Search ads increase brand awareness by more than 80%, and 58% of millennials have...